With AI, social media marketers can find more and better advertising platforms to analyze, manage and optimize paid ad campaigns. Social media is no different. Social media suffer by the “population bias”. As technology improves, a range of tools is being implemented in the race to win customers on social media. Privacy Policy. Artificial intelligence software allows for an insightful analysis of your restaurant and your customers online. AI and Social Media Join Forces. The Benefits of AI in Social Media Marketing. With AI, it is easy to manage social media pages throughout the day with a 24/7 online presence. ML leverages big data sets in order to get insights and optimize business processes. We use cookies to personalize your experience and manage Institute Membership on our website. More and more social media platforms like Instagram, YouTube, Facebook etc., use behavioural attitude to make users continue to visit their platform. The Social Network Social media marketers will be familiar with the pay-per-click advertising which basically the marketer is paying for a user clicking on an advert. Sign up to Connect Nigeria daily newsletter. Facial Recognition in Facebook It is now possible for marketers to use Facebook or AdWords to utilize pay-per-click advertising. Artificial Intelligence is widely employed by financial institutions and banking institutions to organize and manage data. With AI-based image recognition, brands can expand their social listening beyond just text, and they can access valuable data to better understand their audiences. Here are 5 applications of AI in social media marketing. Backing your social media campaigns with AI changes the game. Aanuoluwapo Olajide is a freelance writer who believes that words are fundamental blocks and are the force of life and death. Social media marketing is about analyzing customer data which is humongous and complex. In fact, you can think of AI as just a superior form of data analytics or social media metrics that you already use. But, just like real life police, there’s so much a third party can do. If you are looking for Digital Era Now, we have changed the title to The Journal of Digital Transformation. As Derek Ruths, assistant professor at the McGill School of Computer Science, points out, the sampling biases in social media based studies are rarely corrected if acknowledged at all. Artificial Intelligence enables social media marketers to get closer to their audience and understand their preferences. In fact, social media produce huge amounts of data every day. Approximately 2 billion internet users are active on social media. Artificial Intelligence can help with flagging and policing our online activities in these social media outlets. Since the target audience data are stored online, the marketers can use AI to analyze the data and get the target customer’s intuition like their social media usage, buying personality and user behaviour. Measuring performance. AI assists social media platforms in improving their user experience. This helps them target their ads in a better way as well as create content in a better way. This will ensure that the ads are targeted at users that have the buying personality and therefore, get better sales conversion. By using images with people on it, marketers can connect better with the target audience to sell their brand or product. Artificial intelligence (AI) has the potential to help tackle some of the world’s most challenging social problems. Required fields are marked *. For example, Considering any … Yet, AI (along with machine learning) does play a vital role in stopping fraud and other attacks on social media and elsewhere, as Xie told it during the PYMNTS podcast. One of the key benefits of artificial intelligence for social media is its ability to segregate voluminous data as per trending topics, tags, and hashtags (depending on the platform) and then analyse it to reflect user behaviour trends. With the help of AI, it has become very easy for the people to share posts on lots of social media platforms including Facebook, Instagram and so on. Influencer marketing can be incredibly beneficial for startup brands or those that have been struggling in gaining traction in their social media marketing. As these seven industries show, social media should be a key component of every brand's overall marketing strategy. Seek authentic, real-time interactions with leads and customers via social media. She is a tech enthusiast, fashion designer and a lover of words. It’s a fact that 73% of all B2B leads need to be nurtured before they make a purchase, and the best way … AI can help with post creation as well. With the advancement of Artificial Intelligence in marketing, organizations can now deliver high-grade services to their customers. But AI in social media marketing results in more than just time savings. AI Gives Farmers New Hope for Fair Loans. Artificial Intelligence (AI) in Social Media. Olga Egorsheva, Co-Founder and CEO of Lobster discusses how social media platforms are utilizing AI and how marketers can use this to their advantage. They suggest that existing capabilities could contribute to tackling cases across all 17 of the UN’s sustainable-development goals, … Using proprietary image recognition technology, our AI detects brand exposure - even when the post contains no text - using our unique database of over 30,000 logos, scenes, and objects. AI trained to find the most relevant results. An example of this is Kudi.ai which uses a chatbot on the Facebook messaging platform to answer customer’s query and respond to messages like the purchase of airtime, payment of bills etc. 13. Thousands of rural farmers in India commit suicide every year. Source: Sprout Social. It is an efficient way of engaging millions of social media users. Your email address will not be published. Don't Ignore Social Media's Power. With AI, content creators or curators can collect data on the target audience, their choices, what they read, who they follow, and questions they asked relating to a topic or product. This article sheds light on the AI/social media interaction, and how AI has impacted—and will continue to impact—social media marketing. That’s almost one in every four people in the world. There are a plethora of intelligent tools that analyze post engagement, gather valuable data from customer feedback, and offer strategic post recommendations. Just like in the mainstream corporate world, the various social media giants are in constant competition with one another. AI also brings intelligence and measurability to social media … What other applications of AI to social media can you think of? When we take a picture, the artificial intelligence algorithm identifies and detects the person’s face and tags the individuals when we are posting our photographs on social media sites. AI will be utilized in the jobs that humans engage in so that social media marketers can focus on the customers and offer personalized services based on analysis produced using AI. When combined with marketing automation and social media, AI can help marketers understand and target leads like never before. Different brands run ads to target customers and influence them to purchase products and services. What Is The Impact Of Artificial Intelligence (AI) On Society? Artificial Intelligence enables social media marketers to get closer to their audience and understand their preferences. For social media, this means AI can provide aid with anything from bespoke product ideas based on earlier arrangements, to appearance and voice identification, to profound sensitivity investigation. According to Hootsuite’s 2018 Social Media Trends Report, social media brands will continue to use AI strategies to “prioritize personalization at scale.” This will involve using AI to leverage social data as a source of customer insights. In social media, there’s a wealth of brand engagement happening in real-time. 6. With this information, social media marketers can then create contents that are relevant to their audience. With this advantage, social media marketers or managers can utilize the benefits of AI to build a successful business. For instance- if a trend is out there, it gets viral on all the websites and makes you follow it as well. AI can, for example, generate fake Yelp reviews. From our previous discussions on artificial intelligence (AI), we have seen the different applications of AI in our day to day activities as well as places we encounter them. The AI technology can predict the optimal timing for social media posts, which can help you reach larger and diverse audiences to maximize the impact of your social media marketing campaigns. Benefits of AI in social media Enhancing the user experience . With the advent of AI, social media marketers can identify images that are relevant to their brand and product in the multitude of information available on the internet. This first blog in a series on AI ethics takes a look at some of the social benefits of AI and its powerful impact on peoples’ lives. The PR, Digital Marketing, and the advertising sectors are in the centre of an AI evolution. It doesn’t merely stop at acquiring new customers, however. To analyze potential applications for social good, we compiled a library of about 160 AI social-impact use cases. 4. Share with me. to becoming a real, practical technology that digital marketers can actually use.. AI vs. data analytics. Benefits of AI in social media Enhancing the user experience . With the new and improved algorithm, these fake reviews are now harder to separate from real ones than before. Social media channels run on trends. In today’s world, owning a social media account is as almost as common as having a National Insurance number. AI is seeping its way into the user experience on social platforms, creating a better journey for users in the process. Social Media Influencer Of The Week: Blessing Abeng, Here Is How To Link Your NIN To Your 9mobile Sim. With AI, social media marketers can find more and better advertising platforms to analyze, manage and optimize paid ad campaigns. Improving user experience in social media platforms: Around 2.8 billion people use various social media platforms today and these platforms are in competition with one another. AI has proven to be a reliable assistant in scheduling and distributing social media content. At this point, it's really quite shocking that any industry ignores social media. No doubt AI technology will be leading the transformation that your business requires soon. The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) According to Outsource2EU , Europe is one of the continents that has the most talented social media … And the benefits are extended beyond that. The increase in the use of AI should not be seen as a replacement for humans by machines but rather the specialization of machines in certain repetitive procedures and processes, freeing humans up to take up more creative tasks. Creating engaging and relevant content is not an easy job. Nowadays, social media is undergoing a transformation thanks to the AI and technologies such as machine learning. Using AI, people gain the time to do the strategy and creative work that they currently do not have do because they’re too busy with the time-consuming mechanics of social media marketing. Artificial intelligence does more than just recommend who to follow on social media. Did You find this article useful? This helps them target their ads in a better way as well as create content in a better way. The addiction to social media is mainly due to the engaging contents that keep the audience attention on the social media channel. If you need help in leveraging this new technology, it would be wise for you to outsource to Europe. Facebook’s facial recognition tool recommends which friend to tag in a picture by analysing the photo. Measuring performance AI helps analyze voluminous data to identify trending topics, hashtags and patterns to … Contact us: editor@connectnigeria.com. You should hit hard on repetitive work and should evolve marketing with the help of Artificial intelligence. Your email address will not be published. By using images with people on it, marketers … The Future of Artificial Intelligence in Marketing. Here are six areas of social media management that are currently being aided by AI tools. They do not represent the real world. You can get there using this link: Your email address will not be published. Image recognition: With the advent of AI, social media marketers can identify images that are relevant to their brand and product in the multitude of information available on the internet. Collection, interpretation and analysis of data from social media platforms is key to a social media marketing campaign’s success and AI algorithms designed to do just that are being used today, instead of the manual, erroneous and limited data interpretation methods of … The AI has also taken place in social media. AI chatbots can be used to respond to the customer’s query and messages keeping the brand’s online presence throughout the day. As with most changes in life, there will be positive and negative impacts on society as artificial intelligence continues to transform the world we live in. Marketers are beginning to explore AI-based tools to help them better leverage the power of social media. Effective social media management helps enhance brand’s strength and increase social media conversations. They are constantly updating their statuses, tweeting their every move and thought, uploading new photos and … The impact of artificial intelligence on social media cannot be over-emphasized. To supplement technology and to help to advance the accuracy of the technology, we all have to participate in the process. Continuing on AI, we will be looking at 5 ways in which AI can be applied in social media marketing. The here and now is that AI will disrupt Social Media Analytics, with AI Marketing and Personal Relations (PR) experts getting hold of the benefits. AI may seem intimidating and enigmatic, but for marketers it really points to one major opportunity: data. How that will balance out is anyone's guess and up for much debate and for many people to contemplate. AI and social media. Marketing is about analyzing customer data which is humongous and complex applications of AI in social media marketing results more. 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